What is color psychology?

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To present what color psychology is and how it works in interior design , IPOG prepared this content for architects, landscapers, interior designers and other professionals interested in the topic.

Color psychology is a field of study that compiles analyses and research on the influence of colors on the sensations of the human body. In practice, the studies aim to understand why certain tones stimulate certain sensations, such as love, greed, anxiety , creativity, allergies, comfort, among many others.

In 1810, the German writer Johann Wolfgang von Goethe wrote the book “The Theory of Colors” and at that time began the debate that continues to this day. In the work, Goethe investigated and defended the idea that stimuli from certain colors generate different sensations, which vary from person to person.

The work remains relevant even after two centuries and still serves as costa rica mobile database a basis for other psychologists , scientists, artists and professionals from other areas to develop their own works. In fact, among so many new ideas, a very common idea was created: the context of colors influences the perception of the individual who sees them.

Therefore, it is understood that the study of colors is responsible for sensations, desires and feelings that vary according to the context of its application.

With this in mind, when applying color psychology to interior design , you start to create an environment using pieces that are responsible for certain emotions thanks to the correct use of colors.

Therefore, if you are creating a creative environment, for example, you can use blue tones, which symbolize ideas and creativity.

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Why use color psychology in interior design ?
Using color psychology in interior design is an important and cost-effective way to ensure that the environment conveys the feeling desired by the client .

What's more, instead of completely redecorating the room, you can have the alternative of painting the walls and changing just a few pieces of furniture to achieve the desired result. In addition, using objects in certain tones is also one of the main allies.