Finally, to establish the "Premium

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To differentiate itself, the operator has integrated a Devialet audio system , a French specialist in compact hi-fi speakers; everything is controlled by a touch remote control associated with a user interface developed internally largely inspired by OTT TV packages.



side of its offer, the operator is innovating in the marketing ukraine mobile database method - and the price. No more free loan and all-inclusive offer ; the subscriber must buy his TV decoder for the modest sum of €480, payable in 48 interest-free installments, to be added to the €49 monthly subscription and the €100 activation fee. In exchange, the Freenaut will be able to continue to use (partially) his TV decoder - smart speaker if he changes operator. Xavier Niel even suggested that he could one day market the Player on other markets, and thus compete with Apple, Amazon, Google and other Roku. Cock-a-doodle-doo!



Yet how long will the Freebox Delta be able to remain competitive against its American competitors?

Faced with their financial power, their ecosystem of partners, their armies of developers and their exclusive content? From a simple functional point of view, Amazon has already been selling its Fire TV Cube for several months, which combines a Fire TV box and an Alexa speaker; Google has partnered with JBL to launch a sound bar integrating Android TV and Google Assistant. Even if Xavier Niel promised that new features would be regularly offered to improve the offer, its Freebox Delta risks quickly becoming obsolete compared to consumer products available worldwide and renewed almost every year.