Working with the interface

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To work with these menu items, you can delete or drag items. For example, if an item is not draggable, you can select it from the drop-down list. This applies to all parameters except Metrics , since all funnels in GA are built based on user data.

To enlarge or reduce the visualization area, you can remove the tabs by clicking on the cross. If you need to return to the settings, you can open them again using the widgets.

The purpose of creating a funnel
We build a funnel to see at what stage of interaction sweden telegram data with a site or app users “drop off”. This is not the only purpose of using a funnel, but it is one of the main ones. Google Analytics provides previous steps of the funnel, which you can already interact with and customize to your needs.

Configuring funnel steps
Let's try to do a study from scratch. First, we will delete all the existing steps of the funnel by clicking on the cross next to each step. After deleting all the steps, we will build our own steps.

Click on the pencil icon to go to the funnel steps settings tab. Here we can configure the different steps that will be displayed in the report. Since GA4 is event-based and user-based, the funnel will be made up of events.

You can experiment on an official Google demo account that already has event data collected. These events include e-commerce: viewing a product card, adding a product to the cart, starting a checkout, and purchasing.