strategies and best practices very often stop at the most salient and impactful activities such as, for example, the personalization of content banners , product and content recommendations , dynamic smart forms and behavioral messages, more generally.
But the world of web personalization does not stop there : there are in fact many afghanistan mobile database forms of personalization that are probably less obvious but just as effective , if not more so.
These are micro-personalizations, mainly of texts and messages, which aim precisely to adapt the communication intended for the user according to their browsing behavior or cluster .
But let's find out in more detail what it is and why we can consider web micro-personalizations as a valid opportunity, especially in the field of e-commerce.