It is a precisely defined, visualized and described creative concept of a brand. It includes the pillars of the brand, its positioning, and also defines communication activities aimed at positioning the brand in the minds of the target group.
What elements does a marketing strategy consist of?
Marketing strategy consists of three elements turkey telegram data : analytical, strategic and communication. The analytical element analyses the existing state and competitive environment of the brand, the strategic element determines the positioning and image of the brand, and the communication element defines the methods of communication of the brand with the target group.
What exactly does that mean to you?
This means that if you are thinking about advertising your products/services, know that every zloty you invest in directing your message to a specific recipient will give you 1.10 of a return.
However, every zloty spent on creative execution will be multiplied 12 times, and if you advertise yourself as a large brand that dominates in its category, you practically have a gigantic boost to effectiveness in the package, because this factor is a real "profit multiplier", or to put it a bit more in Polish, a "profitability multiplier" giving 18 times for every zloty invested in advertising.
What is your conclusion from this?
Investing in advertising makes a lot of sense, especially if we know what factors improve effectiveness.
Of course, it is not easy to build a large, strong brand that attracts customers with its mass.
We all know that.
Nevertheless, it is worth trying, because once you achieve it, your advertising activities function as if you were "playing marketing with codes".