Website development landing page - what is it and what is it suitable for

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A landing page aimed at the user performing a target action is an effective tool for increasing the conversion rate, and therefore is widely used in marketing. The client "landed", received information, performed the required action - this happens if the page contains a profitable offer and good text calling for a subscription, purchase, registration, etc. What does high-quality landing page development mean, what points to pay attention to when creating such a web business card - this is what our article is about.

Landing page is a web resource ameriplan email leads consisting of one page, highly specialized, calling the user to a specific target action. The site is a convenient and stylish platform where the user receives the maximum amount of necessary information about the product in an extremely concise form: what the business offers, why it is valuable, what are the advantages and benefits of the product. The client is not distracted by anything, he studies the offer and makes a request.

Development of a landing page website

Source: shutterstock.com

Landing has many names:

landing page;

landing page;

capture page;

selling page;

one page website;

selling website.

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Alexander Kuleshov
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But no matter what it is called, the task of a landing page is always the same - increasing conversion by turning visitors into buyers. This is the main indicator that allows you to evaluate the effectiveness of a landing page. A simple interface and an exciting design are aimed only at correctly leading the user to perform the desired action, focusing his attention on the offered product. The client's behavior is influenced by:

current state of affairs on the market;

development of the market niche you occupy;

unique selling proposition;

Direct characteristics of the landing page: design, style, interface.

Landing page

Source: shutterstock.com

The narrow specialization of the landing page is its main difference from other existing types of sites, and high efficiency is one of the key characteristics. It is created for one specific product or service, to which it should arouse user interest, and then form a desire for immediate purchase / order / subscription / registration, etc. The landing page helps to sell exclusive goods and consumer goods, various services, real estate, information products, tours for travelers, etc.