Pros and cons of website promotion using low-frequency queries

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At the same time, competition by queries is not the same as their competitiveness. Low-frequency search phrases cannot be called low-competitive, and high frequency does not equal high competitiveness of the query. These are different concepts.

Pros and cons of website promotion using low-frequency queries
To ensure high-quality promotion of your site for low-frequency queries, you will have to put in a lot of effort. It will take time to process a large number of search phrases.


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The list of disadvantages of this promotion travel agency email list method also includes:

difficulty in forecasting expenses;

the need for constant work on the web resource;

small number of users (to solve the problem, you need to collect a large number of low-frequency phrases with a long tail);

difficulty in reaching a large target audience.

If there is a need to adjust the structure of an Internet site (adding new headings, sections, etc.) - and this happens very often - it must be accompanied by text optimization of all promoted pages, of which there may be several dozen.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Selecting a semantic core for low-frequency phrases is a labor-intensive process. And creating additional content can lead to either labor costs or financial expenses if this work is entrusted to professional copywriters.

And yet, low-frequency promotion has significantly more advantages:

Low competition

Only in very competitive topics, where there are few low-frequency phrases, can they be competitive. More often, we are talking about low competition, which eliminates the need for external link support to promote the site to the TOP of search engine results (of course, if internal optimization is done correctly).

Low cost per phrase

Low competition allows you to promote low-frequency phrases without large financial investments. Moreover, many low-frequency phrases themselves reach the TOP places due to the quality of the content.

Gradual investment of funds

When promoting low-frequency phrases, you don't need to immediately find serious funds. It's quite possible to start with a small investment and gradually expand the group of covered queries.