One key thing to pay attention to when analyzing organic sessions is seasonality, making sure to compare data year over year rather than month over month, and accounting for any seasonal fluctuations in demand.
To do this, click on the date bubble at the top of your screen, choose “Compare” and select your preferred period.
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5.
While you'll want to exclude branded searches to analyze the true impact of your efforts on organic traffic, another key indicator of success and progress is the change in the percentage of non-branded traffic your site receives.
Brand traffic is usually fueled either by prior knowledge of a thailand telegram number database business or by someone else’s recommendation. Maybe the person saw your social media ads, your latest public campaign, or even met you at an event. The important thing to note here is that the person already knew you.
While it's clearly a marketing channel that works well, it's typically not traffic that you can directly attribute to your SEO activities.
Non-branded traffic is typically generated by people searching for keywords related to products or services that you rank well for. In other words, traffic from people who probably didn’t know about your business before seeing you in the SERPs.
And you should measure the distribution of branded traffic versus non-branded traffic, something you can easily do using Semrush's Organic Research tool :
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6. Keyword Rankings
While keyword rankings may not be as important as some of the other metrics mentioned here, they certainly have their uses, and we highly recommend tracking how your main target keywords rank in the SERPs.