The new thing about it: It's

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not just the top influencers who are in demand. Many companies rely on so-called micro-influencers , whose number of followers ranges from a few thousand to several tens of thousands. They gambling data qatar make up for their smaller reach with greater influence and proximity to the community.
Another trend is the growing emphasis on corporate social responsibility . The decisive factor here is not so much the importance placed on it by marketing managers. Rather, consumers are increasingly demanding it. Over the last three years in particular, the general situation of employees has come into focus. Users were already sensitized by developments in data protection. Consumers are now demanding transparency about the ethics and social behavior of companies.
Of course, a lot is happening in social media too . And most of it is happening in parallel. This creates many complex connections at once. So many that we publish separate articles on the subject.




Trend direction 2: Content marketing becomes even more decisive and comprehensive
It has been proven that every second buyer looks at an average of 3 to 5 content posts from a company before making a decision or contacting sales. Likewise, every second potential customer expects companies to offer suitable content that attracts their attention:

Video marketing has long been considered the number 1 effective form of content and one in four marketers confirms that it is the most successful form of marketing (27%). The trend is increasingly moving towards so-called short-form videos, as short videos serve all learning channels and do not overwhelm attention. These posts are a maximum of 2 minutes and 30 seconds long . But other tried and tested formats also retain their importance or will continue to expand it.