What RFM analysis doesn't tell us

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" This initiative will utilize Facebook ads. Until now, we have been delivering ads segmented by attribute information such as area and age, but we have now narrowed it down to "people who are registered with a membership organization but have not yet applied" and have placed ads with a strong message of appealing to people to apply. We will also be working on another initiative using "retargeting emails." Retargeting emails are one of the email delivery features of the CRM system "Synergy!", which allows you to automatically send pre-defined emails the moment a user takes action on the web.


In this initiative, we used retargeting emails in two kenya telegram database situations. How Synergy!'s retargeting email service delivers informational emails tailored to the user's situation The first is to send an email explaining how to use the member page when members log in to the member page for the first time after registering. This is to allow members who have taken the time to register to use their My Page without stress. The other is to send an email one hour after accessing the application form but not applying, carefully explaining the application process.


These efforts produced good results, with an open rate of 67.4% and a click rate of 26.7% (normal emails had an open rate of 17.3% and a click rate of 2.1%). What's more, there were zero unsubscriptions. Combining retargeting emails and other emails, 59 application form registrations, or about a quarter of the total, were generated via email. As a result of implementing CRM-based marketing measures, Kyoto University of the Arts achieved a record high number of applicants, up 140.