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While the effect of product introductions by influencers is temporary, ambassadors will continue to make their own announcements, which makes it easier to sustain the effect of acquiring new customers. Easier to generate positive reviews Another benefit is that it is easy for positive word-of-mouth to form around ambassadors. Ambassadors are often enthusiastic users themselves, so they tend to post high-quality, reliable reviews. And customers who trust the ambassador's reviews and make a purchase are likely to post similarly favorable reviews.


In this way, a chain of positive word-of-mouth is likely egypt telegram database to occur. Compared to product introductions sent out by companies, the information sent out by ambassadors is closely related to lifestyles and values. They often go beyond the features of the product itself and mention specific usage scenarios and how to use it, so it tends to be a post that is familiar and relatable to many users. This is a way of sending out information that is only possible with ambassadors who can realistically convey how to use products.


Disadvantages of Ambassador Marketing Ambassador marketing is a method that has many benefits once you get on track, but you need to overcome some hurdles to get there. It is also important to keep in mind the following disadvantages of ambassador marketing: Finding ambassadors is not easy Needless to say, the presence of ambassadors is essential to promote ambassador marketing. You need to find users who are enthusiastic supporters of your brand or product and who voluntarily continue to post positive content.