Web analytics is needed to:

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To do this, companies use web analytics. This includes methods such as: this is the collection, synthesis and analysis of website data in order to improve the user experience on the way to achieving business goals. The main advantage of web analytics compared to traditional offline methods is the high speed and efficiency of data collection. Most analytical tools provide the ability to create graphs, charts and tables, simplifying the perception of the dynamics of changes in indicators for a selected period of time.

Website Performance Analytics: 5+5 Key Indicators


monitor the behavior of site visitors. Learn their preferences egypt telegram data and triggers to create personalized offers;
maintain positions in a competitive market. Through the analysis of other people's traffic, keywords and popular products;
evaluate the effectiveness of the selected indicators. Using metrics and criteria of effectiveness, it is possible to track the results of the sales funnel, the ratio of the level of expenses to income and other indicators, which we will discuss in more detail in the article.
Defining key performance indicators (KPI) for a website is one of the most important stages of comprehensive promotion, necessary both for assessing its success and comparing advertising channels, and for competent management of the advertising budget. This is one of the main advantages of web analytics compared to offline processes. To determine the performance evaluation metrics that will really help you in your work, you need to answer the following questions:

What is the unique selling proposition of the business?
What goals does the company want to achieve with the website?
Clearly defined goals help you focus on the specific actions you need to take to achieve your business goals. To do this, it is recommended to use the SMART methodology, so that each of them is specific, measurable, achievable, relevant and has a deadline. These criteria provide a deep understanding of the goal: whether it is increasing sales, collecting leads or increasing the level of engagement.