How Referral Campaigns Can Lower Your Cost Per Lead

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Become discouraged when they don’t see immediate success in a new role. Back at Salesforce, when we started to see the effects of the undue stress and pressure some of our new reps were putting on themselves during the first few months of their tenure (including some untimely resignations), we started to inoculate against it in the interview process. “The first two to three months of this role are going to be tough!” I would say. “You may even think about quitting. But trust me, all of the top-performing reps you see here played through that same pain. It’s totally normal, and if you stick with it and keep learning, you’ll be in great shape!” And it worked! The straight-talk went far in terms of enticing new recruits, and when they hit that tough spot, they knew redemption lay gambling data germany on the other side and persevered. We had successfully inoculated them.



Warnings and Caution!
There are two important things to keep in mind before you start injecting these tactics into your sales and marketing motions!

1. Proactively raising objections can be risky: these tactics can be very powerful but should only be used in instances where you believe the objection is going to come up anyways 80-90 percent of the time. For example, if your typical customers aren’t especially sensitive to the cost of your solution or the size and longevity of your company, raising these objections proactively may put undo attention on them.