Example: Hotjar’s Search Engine Dominance

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Why This B2B Lead Generation Example Works:
Although pieces of content like blog posts and podcast episodes aren’t gated, almost all the others are behind a lead gen form—and because of their depth, rightfully so. They’re perfect lead magnets, promising big outcomes; an example is this guide on scaling an agency through key stages of growth.

Even if someone finds Teamwork’s content through ungated pieces, the journey to a gated one is short—and they’ll likely become a qualified lead.

2. SEO: An Organic Way to a New Lead’s Heart
Search engine optimization is related to content marketing—but they aren’t exactly the same thing. Content marketing comes in all shapes and sizes, but SEO-optimized content helps you show up at the top of the search engine results for a term your audience searches for.

Think about it—what if your site showed up when leads searched “best [whatever you sell] to buy”? How many leads would come pouring in?

Good SEO means qualified search traffic on repeat—and if you match bolivia telegram data it with the right call-to-actions, it will deliver leads straight into your lead pipeline.

The bad news is, SEO isn’t an easy game to play. It takes perseverance, time, and resources. I strongly recommend starting with Ahrefs Academy. It's a tool we use here at Close, and they publish a ton of great SEO content.

Lead Generation Examples - SEO Hotjar Example
Hotjar helps product teams and marketers understand their users better with tools like heatmaps, session recordings, and surveys. Hotjar’s guides for understanding user behavior, improving UX, and increasing conversions perform really well in organic search.

Each guide is built of several chapters, and each chapter is a detailed, actionable read. Hotjar’s guides about Net Promoter Score and heatmaps take up the top spots in their respective (and highly competitive) keywords.