Digital dictionary

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In the world of communication and digital marketing, a large number of terms have been incorporated that may be unknown to those who are not in the same field. For this reason, we present the digital dictionary of the digital marketing agency , ABC Digital, which has some common terms and other more complex ones used in marketing.

Digital dictionary: terms we hear and don't know what they mean
Digital marketing
Digital marketing is the evolution of communication and mexico number dataset from the point of sale to a virtual medium with digital and interactive content. It is the translation of all the techniques of the offline world to the online world from which the content is managed and updated virtually and remotely, allowing the information sent to each potential client to be segmented.

This term from our digital dictionary encompasses advertising, communication and public relations, and covers all types of communication techniques and strategies in existing digital media (computers, mobile phones, digital television, etc.).

Digital agency
A digital agency is a company responsible for at least one of the following activities: creative development, digital marketing, technological development, and strategy, planning or contracting of advertising in digital media.

Positioning
Positioning is a term from our digital dictionary that refers to the place where the product or service is found both in the mind of the consumer (more related to traditional marketing) and in Internet search engines.

Email marketing
Email marketing is an email written, designed and sent by an advertiser using its own or a third-party database. These databases are based on the prior acceptance of a user who has given their consent to receive communications related to a brand's services or products, or simply with information of interest on a topic.

Other more complex terms
Adwords
AdWords is a Google product that allows you to create online advertisements in text, graphics and audiovisual formats. These ads can be segmented by location, interests, keywords, among others.

B2B (Business to Business)
B2B is a business model that indicates that the agreement is between two companies. In other words, it is “business to business.” B2B marketing strategies focus on persuading a company to use the products or services of another company.