Types of false advertising

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We will analyze the most popular types of unfair advertising, and also tell you how to avoid this so as not to have problems with the law.

Defamatory PR
Examples of unfair advertising of services make one distrust the product, undermining its prestige. Poor PR can call into question the nobility and dignity of both a business and an individual. It is not for nothing that there are legal norms, professional standards of ethics and rules of business interaction that determine what constitutes medicare leads email list compromising data.

Discrediting information may include accusations of disregard for moral standards in all aspects of life, unfair attitudes in work and business activities, and violation of business discipline rules. Also defamatory are statements that a person or organization violates the norms of Russian legislation.

Thus, all information that demeans the honor and dignity of a person or organization can be considered compromising. This type of advertising is PR that reports on the non-use of certain goods or services by an individual or organization, thereby discrediting this product. For each established fact of such PR, sanctions in the form of a fine are imposed, which is provided for by law.

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Umbrella advertising
This is a trap aimed at promoting a product whose PR is not permitted by law. The method of promotion is to demonstrate another product using a similar or identical brand name. A consumer who encounters this type of advertising will most likely draw a parallel with the prohibited product, wanting to buy it.

It is easy to understand that this type of promotion is very common among owners of businesses related to alcoholic beverages. Since there is a ban on its PR and agitation for the use of alcohol-containing products. This led to the fact that most people who own enterprises in this area decided to use umbrella advertising. Due to the inadmissibility of promoting alcoholic products through television, street, printed PR and radio broadcasting, many organizations resorted to unfair promotion. Of course, such companies were driven by the fear of losing their popularity, so they tried in every possible way to arouse the desire of the consumer to buy their product.

Umbrella advertising

It is worth noting that not in all situations is a trademark used for deception. There are cases when a manufacturer creates a new name for itself by changing the brand of its company.

Not only the promotion of a specific product under the guise of another is considered unfair, but also the promotion of a product whose advertising is unacceptable (in this case, prohibited products are disguised as legal ones).