We organize the work of the CPA affiliate program

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In addition to creating a competent offer, work on developing an affiliate program:

The technical side of the issue

The key to good work of webmasters will be a state of rivalry between them. To create a normal competitive environment, outline the basic principles of the container - the rules by mail marketing to doctors which the resource will determine the source of the order. How did the client appear on the site: through contextual advertising, banners on the partner's page, e-mail newsletter, etc.?

Let's give an example of a container policy: if a visitor came to a resource via a link from one webmaster, and then another and made a purchase, the latter specialist will receive the commission. Despite the fact that the client may have made the decision to place an order the first time, but for some reason postponed it, and found the site again via a new link. Perhaps this is not always fair, but it helps to clearly identify the recipient of the reward.

Or another situation is possible, when the client initially appeared via an affiliate link, but made an order by going directly to the site. And still, the webmaster who brought the buyer the first time is entitled to a reward, if the corresponding rule is contained in the container logic.

If you decide to cooperate with several structures, it is best to agree with them on working under the same conditions. All three important factors that we mentioned earlier (payment, hold time and cookie storage period) should match. If they are different, webmasters will be tempted to change the affiliate network for more favorable conditions.

Control of partners

Any aggregator should provide means of control over partners. One of such methods is a ban on types of traffic. In particular, if you use context, do not allow your partners to do the same. The same advertising method from webmasters will compete with yours, which will lead to undesirable consequences.

The ultimate goal of working with partners, which any company strives for, is direct cooperation without using an intermediary in the form of an aggregator. At a certain stage, this is a very important link in the CPA marketing chain. With the help of an affiliate network, you can learn all the rules and principles of the functioning of the relevant programs, identify the best webmasters.

In the future, nothing will prevent you from working with them directly, offering more favorable conditions. However, we recommend maintaining a relationship with the aggregator in parallel, since partner networks sometimes hold attractive competitions and promotions, which you will not be at all superfluous to participate in.