How to Leverage the Bandwagon Effect for Lead Growth

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On another platform created by the industrialist Dassault in 2015, the 3Dexperience Lab, the Open Covid-19 community has already gathered more than 300 members, making this community one of the 10 largest on the platform which has had 35 since its creation.



Source: The Conversation

An opening to the greatest number
The community is not open by nature. The gambling data mexico sociologist Émile Durkheim sees in these groups the emergence of collective emotions that result from the recurrence of interactions around a unifying subject. The members thus build a community linked by common knowledge and emotions.

These same members can also "create links as well as social exclusion" , to quote Serge Proulx again . Also, the group can be difficult to integrate for a new user who will need time before finding his place there.

In communities that emerged from the crisis, the power of the common cause makes communities more accessible and allows for the involvement of a wider audience. In addition, confinement measures can free up free time, create a new solitude, develop a will to act… encouraging people to meet online.

We are even seeing the emergence of virtual communities which are generally not very active in the physical world outside of periods of crisis, for example Voisinsolidaires or Allovoisin , local aid platforms.