Latent Demand vs. Conscious Demand: What They Are and How to Exploit Them

[shaownhasan]

One of the key axioms of marketing, regardless of whether it is done online or offline, is that which suggests that we always take into account our customer or potential customer, their language, their state, when we communicate with them.

This principle applies to copywriting in all its forms, but it also applies to our components of a job seekers database advertising strategy , even if this aspect is too often blatantly overlooked.

Thus we witness religious wars on a daily basis: " Facebook Ads is the best tool for online advertising ", " Google Ads gives real results, the rest is fluff ". If only you knew how many times I have heard these phrases or their declinations.


You know what I think? Well, I'll say it bluntly: these are stupid and baseless statements if not contextualized and supported by data.

In this article I want to clarify the two types of user questions , which are quite different from each other, that can really take your campaigns to the next level, if used wisely and together.

In fact, there are (at least) two types of user questions:

Conscious question
Latent demand
What I find most important and interesting is that different traffic sources can help us answer both of these questions. But let's start with the basics.