Gtld with sub-directories and sub-domains

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Subdomains and subdirectories are easier to implement. As explained by Matt Cutts , in a 2012 but still valid video, from the point of view of Google's interpretation, subfolders and subdomains (also called third-level domains), for language management, are basically the same thing. While, as far as trust is concerned, this, according to some tests, is easier to convey towards subfolders.

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Generally, these are useful when you have a site with good trust, good SERP usages of car owner database positioning, and SEO optimization. In this case, it is advantageous to exploit the values ​​of the root domain and create third-level domains for each different country.

Most international SEO experts, especially those in the US, recommend using subdirectories for different languages ​​- this is also due to the fact that in the US the use of ccTLDs is very rare, and it is no coincidence that even sites like Apple, Microsoft and Paypal use gTLDs with subdirectories .

Wikipedia, Facebook, Linkedin and SEMrush itself are examples of multilingual sites managed through subdomains.

The main limitation of these types of approaches is the risk of incurring penalties from Google for just one version of the site , which could have negative repercussions on all the others, causing it to disappear from all SERPs - since it is a unique domain.

To facilitate comparison, here is how Google summarizes the main advantages and limitations of the different structures in the Search Console Guide: