In what cases is it necessary to analyze the semantic core of a competitor's website

[subornaakter40]

When starting a new project

You are working on a new project and are developing the semantic core of the site from scratch. To do this, you decided to analyze the keywords that competitors use to promote their sites.

Many are suitable for you, so you use them to replenish the semantic core. It is worth considering the niche in which competitors operate. If you plan to occupy a small market share, and competitors operate at the federal level, then you cannot simply take and completely copy their semantic core.

When expanding the semantic core of a investor leads

working site

You have a website that needs to be promoted. The semantic core has been formed for a long time, but it works ineffectively. The website needs to be optimized, restructured, and the content updated to increase traffic. Where to start?

The first thing you can do is analyze the semantic core on competing sites using specialized services.

How to use keywords from competitors' sites in the most effective way?

Here are some simple rules. First, consider the percentage of matches by keywords from your site and from other Internet resources. If your site is still at the development stage, then choose any competing site, analyze it and use keywords as a basis for creating your semantic core.

In the future, you will simply compare how much your reference keys intersect with the keys from competitors' sites. The easiest way is to download a list of all competing sites using the service and filter them by the percentage of intersections.

Then you need to download the semantic cores of the first few sites into Excel or Key Collector and add new keywords to the semantic core of your site.

Secondly, before copying the keys from the donor site, be sure to conduct a visual inspection of it.

When purchasing a ready-made website for the purpose of subsequent development or resale

Let's look at an example: you want to buy a certain website, but before making a final decision you need to evaluate its potential. The easiest way to do this is to study the semantic core, so you can compare the current coverage of the site with competitors' sites.

As a benchmark, take the strongest competitor and compare its visibility indicators with the results of the Internet resource you plan to purchase. If the lag from the benchmark site is significant, this is a good sign: it means that your site has the potential to expand the semantic core and attract new traffic.